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Nintendo's current logo.
Nintendo Co., Ltd. (任天堂株式会社, Nintendō Kabushiki gaisha) is a multinational corporation located and based in Kyoto, Japan. "Nintendo" roughly translates from Japanese into "leave luck to heaven." Initially a company that produced hand-made hanafuda cards, it ventured into several niche businesses before developing into one of the most influential video game companies in the industry.
History with the Kirby series
In the early 1990s, HAL Laboratory was on the verge of bankruptcy. They had fully finished the production of Kirby's Dream Land (then titled Twinkle Popo) but had no funds to release it. Seeing potential in the title, Nintendo licensed the game and published it themselves, while changing the title character's name to Kirby and making some adjustments to his overall design. Over time, HAL became a second-party developer for Nintendo, and all future Kirby video games were distributed by them.
Franchises

Nintendo's logo, which dates back to the 1980s. The current color was adopted in 2006; the previous red version is still used on some properties, mostly in Japan.